What is a Launch Cycle?
A Launch Cycle is a focused eight-week burst of activity in which we take your application (or the next set of features for your application) from nothing but an idea to a fully-deployed reality.
Why use Launch Cycles?
Embracing constraints is critical for any business, and doubly so for startups. We’ve found that the constraints of a Launch Cycle are just right: limited time so that hard decisions have to be made, but enough time for us to do something truly amazing.
What’s a Launch Cycle look like?
You’ll have a half-time designer and a full-time developer cranking on your project for more than six of the eight weeks. Wrapped around that is a project recon expert who’ll work to make sure the cycle converges on a valuable release. Add some system administration help for going live, and you’ve got the recipe for an amazing launch!
How much does it cost?
While we do the work on a time and materials basis, the whole point of the cycle is to do a predictable launch within a predictable budget. Thus the cycle is priced at a straight $65,000 (with a $15,000 discount for bootstrapped startups!) and for that we allocate a big pile of 400 hours for you. We’ll work with you to aggressively prioritize what’s going to launch at the end of the cycle, and so long as we’re all focused on “getting real”, delivering real value within that period is very doable.
